Webinars, eNewsletters, and sales collateral development for a nationwide leader in Energy & Sustainability Management.
Sales & marketing in renewable energy and building materials, specializing in solar, social media, and channel management. Established connections and thought leader throughout the solar and roofing industries. Available for contract and volunteer work.
Sales, Marketing, and Special Projects for NESL, Inc, a global clean energy manufacturer specializing in PV solar technology. *Developed and managed online marketing campaigns to effectively drive brand awareness, engagement and traffic to social media pages ⢠Responsible for US Division marketing, including product introduction, email & social marketing, printed material development, copywriting, website development ⢠Provided internal direction for business in the US, including pricing, promotion, distribution channels, and ethical/cultural considerations for Chinese Mfg. ⢠Assisted sales staff by creating marketing brochures, literature, and email campaigns ⢠Lead generation and qualification using online databases, research, and cold calling ⢠Drove brand recognition through online channels, incl. Twitter & facebook ⢠Planning and attendance of international PV industry tradeshows ⢠Researched and segmented potential markets to define customers
Project Lead on development of reflective residential roofing shingle; successfully took two versions of the product to market after development Designed and implemented successful corporate rebranding strategy âDeveloped new corporate website generating 300k hits per month (from 3k per month) Coordinated and planned tradeshow functions throughout the year, including IRE, RCI, and Western States Improved the performance of sales staff by creating or updating marketing brochures, literature, and samples program Successfully took new products to market, including âGreenâ initiatives Researched and segmented potential markets to define customers Created an advertising program for various trade publications and promotional vehicles that were successful in bringing in new customers Managed $4M marketing budget in order to meet company sales expectations Contributed to 30% annual sales growth, totaling $50M in gross revenue Recipient of two website awards for outstanding design and branding Chosen as a board member of the Western States Roofing Contractorâs Association
⢠Ensured visual merchandising was coherent with company goals ⢠Implemented seasonal marketing campaigns within stores ⢠Reduced store turnover by 20% to meet district and company goals ⢠Achieved overall store sales goals on a monthly and yearly basis ⢠Promoted three times within storeâs leadership team for high performance⢠Recruited and hired quality employees through internal and external sources ⢠Created and maintained weekly schedule for 100+ team members to meet individual team member and business needs ⢠Conducted all new hire orientations and followed through on all employee training ⢠Generated ideas and influenced peers regarding succession and development ⢠Coached store executive team to effectively handle performance issues including creation, approval, delivery and follow through of corrective action
Licensed buyers and sellers agent.
The mission of the Cleantech Open is to find, fund and foster entrepreneurs with big ideas that address todayâs most urgent energy, environmental and economic challenges.
Master of Business Administration (MBA)
Concentration: Organizational Behavior
Activities: Honors
Bachelors of Science
Concentration: Business Management and Marketing
Activities: Honors
Marketing, Social Media, Cleantech, Renewable Energy, Solar, Sustainability
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